Why Can't Treleaven Wines Be Found At PJ Wines?

All Summer long Treleaven Wines have been sold at the Sunday Farmers Market in Stuyvesant Town on New York City's east side. I'm usually out of town on the weekends so I didn't get over to the market until after Labor Day but I am no stranger to these wines made by the King Ferry Winery on Cayuga Lake, having sampled them before. These are seriously good wines and I will be reviewing some of them soon (sneak preview -get the rieslings, they are both superb). So as I finally get to taste at the Treleaven stall a few weeks ago I strike up my usual mantra with the server (believe his name was Dick) - "why can't I find your wine or other New York wines in wine shops in Manhattan, the Mecca of wine consumers in North America?" Now as it turns out Treleaven's semi-dry riesling is available at Chambers Street Wines, that bastion of French, German, and Italian wines where there is virtually nothing from California let alone New York, and, if Chamber Street Wines carries the wine it has to be something good. But I was not surprised by the answer to my question "we're a hard sell, owners think all our wines are sweet, and we're not cheap. PJ Wines wouldn't even talk to us, they threw us out!"
PJ's huh? Well now, I know that shop well and PJ's is a major retail player in Manhattan though you wouldn't know it to see it. Tucked up on 207th Street and Broadway in Inwood at the last stop on the "A" train, it looks more like a big store for whinos, but looks are deceiving. They stock tons of vino. So, this required a trip to PJ's to inquire as to the availability of Treleaven wines. After a long ride on the subway I enter the shop, peruse the offerings, and spot only a handful of New York wines, all Finger Lakes. I spot the manager and flag him down. "Got any Treleaven? I'm looking for the rieslings."
The response, "Treleaven, never heard of it, oh wait, some New York State wine right?" I nod, and the follow up is "I have enough German wines and they don't sell well, I don't need another wine no one ever heard of." I responded by pointing out how good the wine was and at about $16 or so it wasn't that expensive given the quality. Response? "People think of Kosher wine and sweet stuff when they see New York on the bottle - I can't sell it."
That only goes to prove my point and an education effort has to be made by the various wine associations in this state to let people know times have changed and New York is on the world map. A really major serious effort  and not just self serving pats on the back.